Apple's HomePod now costs a little less.

Apple cut the price of its HomePod speaker by $50 on Thursday. 

Both the white and space gray versions of the speaker, which previously cost $349, are listed for $299. Apple wasn't immediately available to comment on whether this is a permanent drop.

Apple started selling its Siri-powered HomePod speaker in February 2018 to compete with Amazon's Alexa-enabled Echo devices and the Google Assistant-powered Google Home.

However, Apple has struggled to catch up with its rivals, which both offer $50 version of their speakers. As of December, only 6% of smart speaker users in the US had a HomePod, according to a report from Consumer Intelligence Research Partners, out of 66 million smart speakers.

HomePod prices have dropped before. During the Black Friday sales season, the speaker was available for $250 and we've seen that deal pop back up occasionally.

Clarification at 8:30 a.m. PT: The HomePod was launched in February 2018.

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