Rarely has a Toshiba-branded Fire TV been priced this low.

Not all the Super Bowl TV deals are for super-big TVs. Best Buy just rolled out a really sweet discount on a midsize model.

For a limited time, and while supplies last, the Toshiba 43-inch 4K TV with built-in Fire TV is just $199.99 shipped (plus tax). It normally sells for $329.99.

If this sounds a bit familiar, it's because Best Buy ran a similar deal about a week ago -- on its house-brand Insignia model. I'm not saying Toshiba is better, simply that it's surprising to see such a big brand priced the same as a much smaller one.

As I noted then, 4K is overkill in a TV of this size, but there's no debating the value of Amazon's Fire TV smarts -- which include an Alexa-capable voice remote. The Toshiba also has three HDMI inputs, which should prove ample given that you don't have to connect any kind of streaming stick or box.

Nearly 900 buyers collectively rated this 4.7 stars, so it's a good bet you'll be happy with your purchase.  

Originally published on Jan. 11, 2019.Update, Jan. 17: Swapped Insignia TV for Toshiba model.

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